VIA MEDIA WITH MARSHALL McLUHAN

Marshall McLuhan devoted much of his life to exploring hitherto ignored psychological and social effects of technological innovation, the giant omission of Western civilization. Comprehensively aware of the power of models and metaphors, like language itself, to transform one kind of being into another, he used them playfully to organize ignorance for continuing discovery and invention rather than to categorize knowledge by establishing new concepts and theories. McLuhan demonstrated how to perceive hidden process patterns of new environments engendered by human artifacts as communication media; and he invited us to create a multi‐sensory epistemology of human experience in a new unity of thought and feeling that can anticipate the human consequences of innovation in our media ecology.