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Purpose

The purpose of this paper is to present a theory that applies Miller et al.’s (1960) Test-Operate-Test-Exit (TOTE) concept to the psychophysiology involved in electroencephalographic (EEG) biofeedback (BFB).

Design/methodology/approach

Six components are presented, namely, the teleological brain, attractors as the “test” in TOTEs, EEG production, positive and negative feedback, synaptogenesis and designated actor, and then integrated into a theoretical structure. Comparisons with the previous conceptualizations are discussed, and finally, suggestions for practical application and needed research are offered.

Findings

Previous theories neglected significant variables and promoted unverified conceptualizations. These issues are redressed with a psychophysiological, cybernetic theory.

Research limitations/implications

The pursuit of substantive research needed to verify the theory would improve the scientific foundations for EEG BFB.

Practical implications

This theory shifts the designated actor in BFB to the participant’s brain, away from the BFB provider. EEG BFB is thus viewed as a means for neuronominalization driven by the brain’s attractor systems instead of as an intrusive intervention.

Social implications

The theory proposes a much more participant-centric process than previous modes, which also promotes self-determination. The research validation needed for the theory could produce wider EEG BFB acceptance and application.

Originality/value

The theory is a complete departure from previous conceptualizations. It is the first instance of TOTE application to psychophysiological processes, and it is the first fully cybernetic conceptualization of EEG BFB.

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