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Does integrated store service quality stimulate omnichannel shoppers' augmenting, co-developing, influencing and mobilizing behaviors? Moderating role of perceived relationship investment

Thamaraiselvan Natarajan, Deepak Ramanan V

Kybernetes (2024) 53 (7): 2385–2413.

https://doi.org/10.1108/K-12-2022-1717

Published: 27 March 2023

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