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Journal Articles

Understanding user perceptions toward marketing in the metaverse

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Heetae Yang, Yeram Cho, Sang-Yeal Han
Journal: Kybernetes
Kybernetes (2025) 54 (5): 2971–2999.
https://doi.org/10.1108/K-08-2023-1524
Published: 09 February 2024
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