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Journal Articles

Investigating active users’ sustained participation in brand communities: Effects of social capital

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Ruoyu Liang, Linghao Zhang, Wei Guo
Journal: Kybernetes
Kybernetes (2019) 48 (10): 2353–2372.
https://doi.org/10.1108/K-08-2018-0439
Published: 25 April 2019
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