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Journal Articles

Surviving and thriving through a crisis: a resiliency branding approach to transform airline industry

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Mohsin Raza, Rimsha Khalid, Hassan Raza
Journal: Kybernetes
Kybernetes (2023) 52 (7): 2470–2487.
https://doi.org/10.1108/K-07-2022-1062
Published: 28 March 2023
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