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Journal Articles

Exploring the social media advertising avoidance behavior through the lens of avoidance motivation theory

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Subhajit Pahari, Anupam Bandyopadhyay, Atanu Manna
Journal: Kybernetes
Kybernetes (2025) 54 (13): 7209–7225.
https://doi.org/10.1108/K-02-2024-0309
Published: 29 July 2024
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Journal Articles

Work–life balance and employee commitment in the new normal: evidence from Indian railway using mixed-method approach

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Atanu Manna, Subhajit Pahari, Debasish Biswas, Dipa Banerjee, Debasis Das
Journal: Kybernetes
Kybernetes (2025) 54 (4): 2019–2040.
https://doi.org/10.1108/K-06-2023-1002
Published: 26 December 2023
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