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Keywords: Advertisement avoidance
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Journal Articles
Exploring the social media advertising avoidance behavior through the lens of avoidance motivation theory
Available to Purchase
Journal:
Kybernetes
Kybernetes (2025) 54 (13): 7209–7225.
Published: 29 July 2024
...Subhajit Pahari; Anupam Bandyopadhyay; Atanu Manna Purpose This study investigates advertising avoidance behavior among consumers, specifically in the realm of meta-platforms. It explores the impacts of digital burnout, advertising clutter, perceived advertising risk, and goal impediment...
