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Keywords: Advertising effect
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Journal Articles
Journal:
Kybernetes
Kybernetes (2021) 50 (8): 2453–2470.
Published: 01 December 2020
.../methodology/approach This paper investigates the service strategies of service provider based on advertising effects. The authors first divide service provider into insufficient customers or sufficient customers according to the development stage, then analyze the impact of advertising at different stages...
