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Keywords: Airline industry
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Journal Articles
Journal:
Kybernetes
Kybernetes (2023) 52 (7): 2470–2487.
Published: 28 March 2023
...Mohsin Raza; Rimsha Khalid; Hassan Raza Purpose There has been substantial research on branding globally. However, there is a dearth of studies empirically investigating branding strategies during the pandemic to mitigate COVID-19 effects on the airline industry. The paper considers three factors...
Journal Articles
Journal:
Kybernetes
Kybernetes (2019) 48 (3): 650–662.
Published: 28 August 2018
... for marketing projects of online retailers. © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Customer value Airline industry Travel agencies RFM model CRM systems AHP procedure Airfare always takes the major portion of a traveling budget...
