...Heetae Yang; Yeram Cho; Sang-Yeal Han Purpose This study develops a comprehensive research model and investigates the significant factors affecting positive marketing outcomes in the Metaverse through perceived social benefits and trust. Design/methodology/approach The authors propose a new...

...Fatma Sonmez Cakir; Zafer Adiguzel; Songul Yesilot Zehir; Cemal Zehir Purpose The purpose of this study is to examine the effects of production capabilities, competition intensity and marketing and sales capabilities on the export and production performances of textile companies engaged in export...

...Ying Liu; Tang Wang Purpose This study aims to propose an integrated model based on the DeLone and McLean Information System Success Model (DMISS) to examine whether quality factors (system, service and information) can affect user satisfaction and performance of cloud-based marketing systems...

... of innovation firms should focus on them. This paper aims to investigate the influence of attitude to knowledge sharing (KS) factors, learning organization and creativity on the innovation in marketing biotechnology firms. So, the purpose of this paper is to examine the influence of learning organization...

...Mian‐yun Chen; Yi Lin; Hejing Xiong; Damijan Prosenak; Matjaž Mulej; Boris Snoj Purpose The paper aims to answer the following questions. Is marketing requisitely holistic? Marketing serves managers, governors, owners and employees as well as customers, suppliers and other stakeholders with its...

... is analysed as an independent system: business system (BSy) and public administration system (PASy). Second, the role of the marketing of public and private affairs as feedback is investigated. Third, it is presented the conjunction between the two systems and the link between them. Findings The marketing...