Keywords: Price
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Journal Articles
Journal Articles
Journal: Kybernetes
Kybernetes (2019) 48 (6): 1355–1372.
Published: 25 October 2018
..., the proposed model comprehensively considers price, trust and online reviews, which all represent critical factors in consumers’ purchasing decisions. Second, the model introduces the quantization methods for these criteria incorporating fuzzy theory. Third, the model uses a distance measure between two single...
Journal Articles
Journal: Kybernetes
Kybernetes (2018) 47 (10): 1941–1955.
Published: 20 April 2018
...Chengzhang Li; Minghui Jiang; Xuchuan Yuan Purpose This paper aims to investigate the optimal price and service rate decisions in a customer-intensive service, where customers’ perceived service quality decreases in the service speed. Customers are assumed to be forward-looking in purchase...

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