...-being, it is also a key factor in food purchasing decisions. Although freshness is a key driver in buying fresh produce, retailers’ pricing strategies significantly influence purchasing behavior and reduce spoilage-related waste. This article models customer demand for SFPs based on price and freshness...

... et al., 2025). For replacement consumers, the competition between live-streaming and existing channels creates uncertainty in pricing and trade-in rebates, which directly affects purchase decisions and ultimately shapes trade-in demand and firm profitability. From the firm’s perspective, live...

... sharing and pricing decisions. Findings The results show that: (1) the retailer's pricing strategy is the highest when both of them obtain information, while the manufacturer's pricing strategy is affected by the related attributes of different products, such as the sensitivity of consumers to product...

...Shijuan Wang; Linzhong Liu; Jin Wen; Guangwei Wang Purpose It is necessary to implement green supply chains. But green development needs to be gradual and coexist with ordinary products in the market. This paper aims to study the green and ordinary product pricing and green decision-making under...

... and adopting a rebate policy) to encourage consumers to confirm receipt earlier. It is significant for the retailer to identify an appropriate strategy and determine the optimal product price. To address the above issues, this paper examines and compares the pricing strategies and profits under different...

...Pan Liu; Xiaoyan Cui; Ziran Zhang; Wenwen Zhou; Yue Long Purpose The purpose of this paper is to solve new pricing issues faced by low-carbon companies in the Yellow River Basin, which is caused by the change of key pricing factors in the mixed appliance background of Big Data and blockchain...

...Weihua Xu; Shujun Zhou; Ketong Zhao; Yixuan Shi; Sun Bingzhen Purpose The purpose of this paper is to focus on determining the optimal sales price for non-instantaneous deterioration items according to consideration of freshness and demand. Design/methodology/approach In this model...

...Anwar Mahmoodi Purpose Integrated decision of pricing and inventory control for a deteriorating product is known as a good practice in revenue management discipline. The purpose of this paper is to formulate the problem of joint pricing and inventory decision in a manufacturer–retailer supply...

...Xiaoping Xu; Guowei Dou; Yugang Yu Purpose Considering the cross-market network externality, this paper aims to explore the platform’s pricing decisions and its optimal profit under the given government investment, and then investigate the investment decision to improve social responsibility...

...Abu Hashan Md Mashud; Hui-Ming Wee; Biswajit Sarkar; Yu-Hua Chiang Li Purpose This paper aims to consider a sustainable inventory model with price dependent demand, non-instantaneous deterioration rate, discount facility, partially backlogged shortages and advance and delay in payments for a two...

...Yang Geng; Yulin Zhang Purpose This paper aims to study the pricing strategies of an online trading platform with indirect network externalities by considering heterogeneous trading behavior in the downstream market and the long tail. Design/methodology/approach The game theory, optimization...

...Zhaojie Xue; Shuqing Cheng; Mingzhu Yu; Liang Zou Purpose This paper aims to study the pricing problems on the two-sided market for cases of monopoly and duopoly competition, specifically investigating the impact of platform service quality on the market. Theoretical analysis and computational...

... in terms of VAS investing and pricing strategies are derived. To explore the characteristics of the optimal strategies, sensitive analysis is used, and numerical studies are conducted to further illustrate the analytical results. Findings It is found that the intra-group network externality...

...Qingyun Xu; Bing Xu; Ping Wang; Yi He Purpose This paper aims to address the following problems: What are the firms’ optimal pricing and quality policies under three scenarios (no bundling, pure bundling and mixed bundling)? In what condition will one bundling strategy dominate the others? How...

...Shanshan Zhang; Ping He Purpose This paper aims to investigate the investment strategy of a two-sided platform on reducing transaction costs of two user sides and to study the pricing problem of the platform. Design/methodology/approach Mathematical derivation is used to compute the optimal...

...Xavier Piulachs; Ramon Alemany; Montserrat Guillen Purpose This paper aimed to study the price of health insurance for individuals aged 65 years and over. Design/methodology/approach A sample of private health policyholders in Spain is analysed. Joint models are estimated for men and women...

...Ya’nan Ji; Xiaoyan Xu; Yanhong Sun Purpose The purpose of this paper is to study the cooperation and pricing strategies for e-commerce platforms when considering seller classification. Design/methodology/approach E-commerce platforms serve to facilitate trade and generate revenue from...

... to study the competition between B2C platform and third-party seller. Ping He is the corresponding author and can be contacted at: phe@zju.edu.cn © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Pricing Sales effort Game theory B2C...

...Yi Lin; Hejing Xiong; Mianyun Chen; Gu Qiaolun; Ji Jianhua; Gao Tiegang Purpose The purpose of this paper is to present the collecting price decisions of used products in reverse supply chains based on the following cases: manufacturer for collecting and processing, third party for collecting...

...Brian H. Rudall; Wei‐Lun Chang Purpose This paper seeks to propose a novel pricing system for co‐branding goods by utilizing perceived value, which employs prospect theory (PT) and mental accounting to acquire the consumer's perceived value and to estimate an appropriate price. Design...