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Keywords: Cognitive consistency theory
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Journal Articles
Demystifying the influence of CSR perception on the purchase intention of Generation Z in fast food industry
Open Access
Journal:
LBS Journal of Management & Research
LBS Journal of Management & Research (2022) 20 (1-2): 1–20.
Published: 31 August 2022
... by cognitive consistency theory. Aruna Jha can be contacted at: aruna.jha@srcc.du.ac.in 09 05 2022 10 07 2022 10 08 2022 © Aruna Jha, Madhavi Kapoor, Khushi Kaul and Khushi
Srivastava 2022 Aruna Jha, Madhavi Kapoor, Khushi Kaul and Khushi...
