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Purpose

If libraries truly want to be ecologically responsible, they need also to consider the impact of book and journal production on the environment. This paper seeks to address this issue.

Design/methodology/approach

The methodology looks at energy consumption in journal production.

Findings

Electronic publication does not produce a perfectly green product, but more of a dark green one with many aspects where energy costs could be saved. A genuinely ecologically friendly publication process requires conscious planning and determination.

Originality/value

Users can stop demanding paper as well as electronic copies, and can also choose more energy‐efficient hardware and energy sources.

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