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The publisher of Library Hi Tech wishes to retract Liu C, Xiang L, Yi L (2024), “Impact of immersion experience on encountering information adoption: experimental evidence from AI virtual live streaming under the algorithmic recommendation”. Library Hi Tech, Vol. ahead-of-print No. ahead-of-print. Link to the DOI

We have been made aware of compromises to the peer review process and editorial handling of this article. As a result, the standard of the article does not meet those expected by the journal and the findings of the article cannot be relied upon. There have also been significant concerns raised about the use of irrelevant references. The decision to retract has been informed by COPE’s guidelines on retractions and Emerald’s publishing ethics. The authors of this paper would like to note that they do not agree with the content of this notice. The publishers of the journal sincerely apologize to the readers.

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