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Keywords: Uses and gratifications theory
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Journal Articles
The effects of gratifications, flow and satisfaction on the usage of livestreaming services
Available to Purchase
Journal:
Library Hi Tech
Library Hi Tech (2023) 41 (3): 729–748.
Published: 01 June 2021
...Chin Lung Hsu; Judy Chuan-Chuan Lin Purpose This study combines uses and gratifications theory and flow theory to create an integrated model that predicts continuance intention to use and satisfaction with livestreaming services. Design/methodology/approach The proposed model was empirically...
Journal Articles
Motivating issues affecting students’ use of social media sites in Ghanaian tertiary institutions
Available to Purchase
Journal:
Library Hi Tech
Library Hi Tech (2018) 36 (1): 167–179.
Published: 09 January 2018
... and Kwame Nkrumah University of Science and Technology to participate in the study. Findings Using the uses and gratifications theory, this study identified the following: WhatsApp was found to be the most widely used social media tool in both institutions; chatting and keeping in touch with loved ones...
