John Hume, a veteran game farmer and founder of the Mauricedale Game Ranch in South Africa, was deeply troubled by the record upsurge in black rhino poaching incidents and black-market horn thefts in 2010 and 2011. While the endangered black rhino represented only one segment of Mauricedale's hunting and farming businesses in 2011, the animal's survival was an important component of the ranch's and industry's growth potential in the future. As both a businessman and a rhino advocate, John Hume was contemplating an innovative idea that might help stop the decline of the black rhino: the creation of a market for legalized black rhino hunting. As he pondered the possibilities and alternatives to determine what his next move should be, Hume had several questions on his mind: Was the legalization of the international sale and trade of rhino horns a viable solution? Was it Hume's responsibility to save the black rhino, and was the animal a good investment?
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January 20 2017
The Black Rhino Available to Purchase
This case was prepared by Trisha Bailey (MBA '11); Sierra Cook (MBA'11); Jared D. Harris, Assistant Professor of Business Administration; R. Edward Freeman, Elis and Signe Olsson Professor of Business Administration, Academic Director, Business Roundtable Institute for Corporate Ethics; and Jenny Mead, Senior Researcher. It was written as a basis for class discussion rather than to illustrate effective or ineffective handling of an administrative situation.
Publisher: Emerald Publishing
Copyright © 2012 by the University of Virginia Darden School Foundation, Charlottesville, VA. All rights reserved.
2012
University of Virginia Darden School Foundation
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Darden Business Publishing Cases 1–16.
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Freeman RE, Harris JD, Mead J, Cook S, Bailey T (2017;), "The Black Rhino". Darden Business Publishing Cases, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/case.darden.2016.000292
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