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Case Study| January 20 2017

George's T-Shirts Available to Purchase

Sherwood C. Frey, Jr.;
Sherwood C. Frey, Jr.
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Phillip E. Pfeifer
Phillip E. Pfeifer
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Author & Article Information

This case was prepared by Sherwood C. Frey Jr., Ethyl Corporation Professor of Business Administration, and Phillip E. Pfeifer, Associate Professor of Business Administration. It was written as a basis for discussion rather than to illustrate effective or ineffective handling of an administrative situation.

Publisher: Emerald Publishing
Copyright © 1986 by the University of Virginia Darden School Foundation, Charlottesville, VA. All rights reserved.
1986
University of Virginia Darden School Foundation
Licensed re-use rights only. To order copies, send an email to sales@dardenbusinesspublishing.com. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means-electronic, mechanical, photocopying, recording, or otherwise-without the permission of the Darden School Foundation. Rev. 1/93.
Darden Business Publishing Cases 1–2.
https://doi.org/10.1108/case.darden.2016.000133
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Case study: George's T-Shirts

See also

George Lasiter sells special-events T-shirts and must decide how many to order for an upcoming concert. He has high, medium, and low estimates of both concert attendance and the percentage of attendees who will want a shirt. In addition, he has assessed the relative likelihoods of each estimate. The case can be used to introduce or reinforce the fundamental issues surrounding decision making under uncertainty.

Keywords:
decision making, product management, Retail
Copyright © 1986 by the University of Virginia Darden School Foundation, Charlottesville, VA. All rights reserved.
1986
University of Virginia Darden School Foundation
Licensed re-use rights only. To order copies, send an email to sales@dardenbusinesspublishing.com. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means-electronic, mechanical, photocopying, recording, or otherwise-without the permission of the Darden School Foundation. Rev. 1/93.
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