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Case Study| January 20 2017

Yahoo! and Customer Privacy

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This case was prepared by Thomas A. Fruscello (MBA '06) and Senior Ethics Research Associate Jenny Mead under the direction of Andrew C. Wicks, Associate Professor of Business Administration, R. Edward Freeman, Elis and Signe Olsson Professor of Business Administration, and Patricia H. Werhane, Ruffin Professor of Business Ethics. It was written as a basis for class discussion rather than to illustrate effective or ineffective handling of an administrative situation.

Publisher: Emerald Publishing
Online ISSN: 2474-7890
Copyright © 2007 by the University of Virginia Darden School Foundation, Charlottesville, VA. All rights reserved.
2007
University of Virginia Darden School Foundation
Licensed re-use rights only. To order copies, send an e-mail to sales@dardenbusinesspublishing.com. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of the Darden School Foundation.
Darden Business Publishing Cases 1–14.
https://doi.org/10.1108/case.darden.2016.000356
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Case study: Yahoo! and Customer Privacy

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This case explores the larger context of competition among Internet companies for market share globally, especially in the emerging Chinese economy, as well as concerns about advancing the core values of the company including user privacy. Specifically, it concerns the decision facing Yahoo! CEO Jerry Yang when he is confronted with a request by the Chinese government to release the name of one of its users for alleged violations of Chinese law.

Keywords: Ethics, Internet, China, user privacy, global market share emerging economy economies, Technology
Copyright © 2007 by the University of Virginia Darden School Foundation, Charlottesville, VA. All rights reserved.
2007
University of Virginia Darden School Foundation
Licensed re-use rights only. To order copies, send an e-mail to sales@dardenbusinesspublishing.com. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of the Darden School Foundation.
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