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This case is an updated version of “Netflix Inc.: DVD Wars” (UVA-M-0763), and was written as a replacement for it.
A financial analyst is asked to appraise the value of Netflix’s stock at a time of unprecedented turmoil for the company. This case introduces customer lifetime value (CLV) as a useful metric for subscription-based businesses.
Keywords:
manufacturing
Copyright © 2014 by the University of Virginia Darden School Foundation, Charlottesville, VA. All rights reserved.
2014
University of Virginia Darden School Foundation
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