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Case Studies

CloudMinds: The Intellectual Property Strategy of A Robot Company

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Xianghua Lu, Chunyi Zhang, Yujie Wang
Case Provider: Management School Fudan University
Management School Fudan University 1–13.
https://doi.org/10.12156/FUDAN.CASE202422014
Published: 02 January 2025
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Case Studies

SO-IN Technology: How Far Can It Go?

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Zhe Zhang, Chunyi Zhang, Xiaolin Wang, Dechang Wang
Case Provider: Management School Fudan University
Management School Fudan University 1–14.
https://doi.org/10.12156/FUDAN.CASE202423025
Published: 17 October 2024
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Case Studies

McDonald's Social Media Marketing Strategy in the AIGC Era

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Zhen Fang, Chunyi Zhang
Case Provider: Management School Fudan University
Management School Fudan University 1–16.
https://doi.org/10.12156/FUDAN.CASE202424007
Published: 16 October 2024
View article titled, McDonald's Social Media Marketing Strategy in the AIGC Era
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Case Studies

NanoMicro: How Scientists Can Become Entrepreneurs

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Xianghua Lu, Chunyi Zhang, Lei Ma
Case Provider: Management School Fudan University
Management School Fudan University 1–15.
https://doi.org/10.12156/FUDAN.CASE202421007
Published: 11 October 2024
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Case Studies

Mellower: A Specialty Coffee Brand From China

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Tianjun Feng, Chunyi Zhang, Jiani He
Case Provider: Management School Fudan University
Management School Fudan University 1–21.
https://doi.org/10.12156/FUDAN.CASE202216011
Published: 27 February 2024
View article titled, Mellower: A Specialty Coffee Brand From China
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Case Studies

ANE Logistics

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Tianjun Feng, Chunyi Zhang, Lin Quan
Case Provider: Management School Fudan University
Management School Fudan University 1–18.
https://doi.org/10.12156/FUDAN.CASE202216010
Published: 27 February 2024
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Case Studies

IM Motors' Strategies of Entry and Competition

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Dingwei Gu, Chunyi Zhang
Case Provider: Management School Fudan University
Management School Fudan University 1–14.
https://doi.org/10.12156/FUDAN.CASE202421020
Published: 06 February 2024
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Case Studies

eBay CCOE: An Impossible Mission

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Dongyuan Wu, Chunyi Zhang
Case Provider: Management School Fudan University
Management School Fudan University 1–15.
https://doi.org/10.12156/FUDAN.CASE202422019
Published: 04 February 2024
View article titled, eBay CCOE: An Impossible Mission
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Case Studies

How Does Be-Tiger Technology Blossom Everywhere?

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Liyin Jin, Chunyi Zhang
Case Provider: Management School Fudan University
Management School Fudan University 1–12.
https://doi.org/10.12156/FUDAN.CASE202422015
Published: 04 February 2024
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Case Studies

Nike China: Leader in the DTC Business Model

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Qingyun Jiang, Chunyi Zhang
Case Provider: Management School Fudan University
Management School Fudan University 1–11.
https://doi.org/10.12156/FUDAN.CASE202423017
Published: 04 February 2024
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Case Studies

BYD's Quality Evolution

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Jiayi Yu, Chunyi Zhang, Lin Tian, Chunyan Yu
Case Provider: Management School Fudan University
Management School Fudan University 1–20.
https://doi.org/10.12156/FUDAN.CASE202423013
Published: 04 February 2023
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