.../ . This case is sponsored by Fudan Premium Fund of Management. e-commerce Large In 2018, China had two of the top 10 most valuable brands in the world for the first time, according to Fortune's ranking—Alibaba and Tencent. Alibaba is China's top e-commerce player and its affiliate Ant...

...Lingfang Li; Yangbo Chen; Yi Liu “Originally as a business providing community life services since its founding in 2017, Dingdong (Cayman) has transformed itself into a fresh e-commerce company. After making adjustments to its business model and operating strategy for three times, Dingdong (Cayman...

... 1978 to 2005, known as Shandong Group, Zhejiang Group, and Guangdong Group. e-commerce Large It was a summer day in 2016 when the founder and chairman of Red Collar Group, Mr. Daili Zhang, came back to his office from an executive meeting.1 He brewed a pot of his favorite Chinese...

...Anyu Wang; Nuoya Chen This case is about “Red”, a cross-border e-commerce platform developed from a community which was built to share overseas shopping experience. With sharp insights into the consumption behavior of urban white-collar women and riding on its community e-commerce advantage, “Red...

..., thus protecting honest trade. The strong support from more than 70,000 physical shops owned by Yiwugou ensures the first-hand supply that poses a problem for most e-commerce merchants, and equips Yiwugou with competitive advantage. In terms of marketing, Yiwugou is now aiming at commodity markets...