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Marco Crumbs BV is in the process of introducing a new product and this is putting additional stress on already tense interface of marketing and operations functions. The company which was traditionally offering a limited but high volume product range is finding itself in a low volume, high variety situation. It appears that the traditional make-to-stock production system is not working and the company is thinking of combined make-to-order (MTO) and make-to-stock (MTS) production system. How to go about it?
© 2014 by the Indian Institute of Management, Ahmedabad
2014
Indian Institute of Management, Ahmedabad
Licensed re-use rights only. Cases of the Indian Institute of Management, Ahmedabad, are prepared as a basis for class discussion. Cases are not designed to present illustrations of either correct or incorrect handling of administrative problems.
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