Open figure viewer
The case provides rich description of an actual decision making situation related to selection of a consulting company. An Indian company a US based manufacturer of Widgets with intent to capture 20% market share in India. When in-house efforts didn't yield quick results, the company decided to explore the option of hiring a consulting firm to develop a growth strategy. Various stakeholders were involved in the actual decision making which was seen as a trade-off between expertise and price.
© 2014 by the Indian Institute of Management, Ahmedabad
2014
Indian Institute of Management, Ahmedabad
Licensed re-use rights only. Cases of the Indian Institute of Management, Ahmedabad, are prepared as a basis for classroom discussion. They are not designed to present illustrations of either correct or incorrect handling of administrative problems. This case is written based on the information available in the public domain; names have been disguised to protect confidentiality.
You do not currently have access to this content.
