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The case presents a context of irrational pricing in a stock and demonstrates the possible role of investor heuristics operating in the financial markets. The case is ideal in a course on behavioral finance to teach topics like the limits to arbitrage or the influence of various heuristics in financial markets.
© 2015 by the Indian Institute of Management, Ahmedabad
2015
Indian Institute of Management, Ahmedabad
Licensed re-use rights only. Cases of the Indian Institute of Management, Ahmedabad are prepared as a basis for class discussion. They are not designed to present illustrations of either correct or incorrect handling of administrative problems.
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