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The case is about a service provided to rail commuters who lack the time to attend to their daily chores because of the long hours spent in commuting. It talks about the process of building the business of providing a laundry pick up and drop off service at the railway station. The case may be a good starter for defining the business in terms of customer need served and how the entire operation is aligned towards addressing the need.
© 2013 by the Indian Institute of Management, Ahmedabad
2013
Indian Institute of Management, Ahmedabad
Licensed re-use rights only. Teaching material of the Indian Institute of Management, Ahmedabad is prepared as a basis for class discussion. Cases are not designed to present illustrations of either correct or incorrect handling of administrative problems.
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