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Case Studies

Dineout: Managing Business Disruptions

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Debjit Roy, Abhishek Shukla
Case Provider: Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–19.
https://doi.org/10.1108/CASE.IIMA.2023.000026
Published: 01 November 2023
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Case Studies

Neons Fashion LLP (A): A Small Seller on the Amazon Marketplace

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Saral Mukherjee, Abhishek, Soundarya Balasubramani
Case Provider: Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–21.
https://doi.org/10.1108/CASE.IIMA.2023.000019
Published: 10 October 2023
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Case Studies

Neons Fashion LLP (B): The Setbacks

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Saral Mukherjee, Abhishek, Soundarya Balasubramani
Case Provider: Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–3.
https://doi.org/10.1108/CASE.IIMA.2023.000020
Published: 10 October 2023
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Case Studies

UrbanClap: Market Place for On-Demand Services (A)

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Abhishek, Saral Mukherjee, Yogita Patra
Case Provider: Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–23.
https://doi.org/10.1108/CASE.IIMA.2023.000011
Published: 26 September 2023
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Case Studies

UrbanClap: Market Place for On-Demand Services (B)

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Saral Mukherjee, Patra Yogita, Abhishek
Case Provider: Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–4.
https://doi.org/10.1108/CASE.IIMA.2023.000012
Published: 26 September 2023
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Case Studies

BigBasket.Com : Redefining the Business Model

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Sujo Thomas, Abhishek, Sanket Vatavwala, Piyush Kumar Sinha
Case Provider: Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–18.
https://doi.org/10.1108/CASE.IIMA.2020.000112
Published: 28 July 2017
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Case Studies

The redBus in Saga: Managing the Start-up Acquisition Phase

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Amarpreet Singh Ghura, Abhishek
Case Provider: Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–8.
https://doi.org/10.1108/CASE.IIMA.2020.000020
Published: 10 August 2016
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Case Studies

Tradition & Taste: Exploring Consumers' Changing Attitude: (Understanding fundamental steps of conducting marketing research)

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Gopal Das, Abhishek, Geetika Varshneya
Case Provider: Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–11.
https://doi.org/10.1108/CASE.IIMA.2020.000107
Published: 11 July 2016
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Case Studies

Q-Connect: Reaching Rural Customers with Assam Mobile Theatre

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Abhishek, Gunjan Dandotiya
Case Provider: Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–26.
https://doi.org/10.1108/CASE.IIMA.2020.000103
Published: 29 March 2016
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Case Studies

Won't Cry Over Spoilt Milk: Amul's Response to Customer's Complaint on Social Media

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Abhishek
Case Provider: Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–11.
https://doi.org/10.1108/CASE.IIMA.2019.000076
Published: 11 March 2015
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Case Studies

Villgro Innovation Marketing Private Limited: Building last mile delivery model using entrepreneurs

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Vaibhav Bhamoriya, Abhishek
Case Provider: Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–15.
https://doi.org/10.1108/CASE.IIMA.2019.000037
Published: 09 February 2015
View article titled, Villgro Innovation Marketing Private Limited: Building last mile delivery model using entrepreneurs
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Case Studies

SpiceJet Big Sale Offer – Adding Spice to Air Travel

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Abhishek
Case Provider: Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–18.
https://doi.org/10.1108/CASE.IIMA.2019.000067
Published: 06 June 2013
View article titled, SpiceJet Big Sale Offer – Adding Spice to Air Travel
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