Keywords: Bottom of the Pyramid
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Case Studies
Indian Institute of Management Ahmedabad 1–24.
Published: 07 January 2015
...Suresh Malodia; Anand Kumar Jaiswal GE Healthcare was on a continuous lookout for investing into new and innovative super value products for the Bottom of the Pyramid markets in India. After launching its first successful super value ECG machine Mac 400, GE had recently launched its twenty-fifth...
Case Studies

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