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1-3 of 3
Keywords: Brand Management
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Case Studies
Case Provider:
Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–24.
Published: 31 March 2015
... of administrative problems. Brand Positioning Segmentation Product Strategy New Product Introduction Brand Management Product Mix Selection Mineral water market Large It was October 9, 2010. Behram Mehta, Managing Director, Sheelpe Enterprises Private Limited, the maker of Aava...
Case Studies
Case Provider:
Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–10.
Published: 31 March 2015
... correct or incorrect handling of administrative problems. Brand Positioning Segmentation Product Strategy New Product Introduction Brand Management Product Mix Selection Water Large It was the morning of January 10, 2011, and Behram Mehta, Managing Director of Sheelpe...
Case Studies
Case Provider:
Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–33.
Published: 05 June 2014
... discussion. They are not designed to present illustrations of either correct or incorrect handling of administrative problems. Brand management Rebranding Consumer memories Brand positioning Manufacturing Large Pawan Munjal, Managing Director and CEO of the world's largest two...
