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1-3 of 3
Keywords: Brand Positioning
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Case Studies
Case Provider:
Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–24.
Published: 31 March 2015
... of administrative problems. Brand Positioning Segmentation Product Strategy New Product Introduction Brand Management Product Mix Selection Mineral water market Large It was October 9, 2010. Behram Mehta, Managing Director, Sheelpe Enterprises Private Limited, the maker of Aava...
Case Studies
Case Provider:
Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–10.
Published: 31 March 2015
... management in dealing with the issues related to brand positioning of Aava. The company's top management has to decide on how to position Aava in the market so as to create premium image and aspirational appeal for the brand. 21 10 2019 Source: Developed by the authors based on discussions...
Case Studies
Case Provider:
Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–33.
Published: 05 June 2014
..., the campaign was rolled out on 30 TV channels, leading websites, 200 radio stations, and 4, 000 cinema halls. Signages were changed in 4, 500 touchpoints over a weekend. The case documents the market and brand position of HH and its principal competitors, Bajaj and Honda in India, the rationale for ending...
