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Keywords: Broadcasting
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Case Studies
Case Provider:
Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–12.
Published: 04 December 2017
.... The Board awarded exclusive rights to broadcasting companies for telecasting the cricket matches held in India. It invited tenders for the grant of broadcasting rights for four years. Zee Tele Films Limited was a large broadcasting and entertainment group in India. It submitted a tender for the award...
