.... Maggi Noodles, which arrived in India in 1983, were also based on the same principle—a meal that could be cooked easily by mothers and would make the kids happy as well. ³ In 2008, 25 years into the market, Maggi launched a “Me and meri Maggi” campaign that solicited personal...

..., risk, social good generated by the product, and the target group. The products presented facilitate rich discussion on the key crowdfunding decisions such as relative merits of angel funding and crowdfunding, choice of the crowdfunding platform, nature of campaign, target amount and reward structure...