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Keywords: Challenges Brand
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Case Studies
Mahindra Trucks & Bus Division: Building a Marketing Plan
Available to Purchase
Case Provider:
Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–39.
Published: 05 July 2019
... Challenges Brand Automotive Exhibit 4 The Automotive Industry Source: Company Records Commercial vehicles (CVs) could be divided into Small Commercial Vehicles (SCVs: < 3 tons), Light Commercial Vehicles (LCVs: 3.5 tons - 7.5 tons), Intermediate Commercial Vehicles (ICVs: 7.5 tons...
