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Keywords: Channel Management
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Case Studies
Indian Institute of Management Ahmedabad 1–19.
Published: 24 November 2023
..., with particular emphasis on channel management. Towards the end of the case, Panchal is faced with a dilemma on whether to continue with the franchises or close them down. The dilemma is further accentuated since Panchal's decision would ultimately affect the growth of BotGo as well as directly challenge his...

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