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Keywords: Convenience Food
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Case Studies
Case Provider:
Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–25.
Published: 01 November 2023
...Arvind Sahay In 2015, NESTLÉ India underwent a major crisis as the product which contributed to nearly 30% of its sales had to be taken off the shelves. Maggi—the go-to convenience food for all generations (especially kids and young adults)—which had entered the market in 1983, was banned...
