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Keywords: Corporate Reputation
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Case Studies
Changing Perceptions and Transforming Outcomes: L&T's Acquisition of Mindtree
Available to Purchase
Case Provider:
Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–24.
Published: 26 September 2023
... to aggressive media ranting. Time was at a premium. Mehta knew he would need to begin strategising almost immediately. How should he proceed? What should be his first move? M&A Crisis Stakeholders Hostile Takeover Communication Corporate Reputation On March 18, 2019, after intense...
Case Studies
Nestlé entangled! Braving the Maggi Noodle Crisis in India
Available to Purchase
Case Provider:
Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–17.
Published: 15 June 2016
... 2020 Post the press conference, Bulcke pondered on the ramifications and the future course of action: What strategies should be adopted to rebuild reputation, redefine perceptions and regain market share in India? Crisis Management Corporate Reputation Communication Noodle Maggi...
