...Rajesh Chandwani; M. Vimalkumar; Jang Bahadur Singh; Sonal Asthana Milaap is a popular medical crowdfunding platform in India, enabling interaction between those who want to raise funds and those who want to donate. To achieve the critical mass Milaap had to increase the trust among the donors...

...Jayanth R. Varma; Joshy Jacob The case focuses on the key choices and decision issues that entrepreneurs face in the fast evolving mode of startup funding, known as ‘crowdfunding’. It is centred around three products which vary significantly on many dimensions such as the level of innovativeness...