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Keywords: Crowdfunding platform
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Case Studies
Case Provider:
Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–8.
Published: 24 November 2023
...Rajesh Chandwani; M. Vimalkumar; Jang Bahadur Singh; Sonal Asthana Milaap is a popular medical crowdfunding platform in India, enabling interaction between those who want to raise funds and those who want to donate. To achieve the critical mass Milaap had to increase the trust among the donors...
Includes: Supplementary data
