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Keywords: Customer Persona
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Case Studies
Indian Institute of Management Ahmedabad 1–22.
Published: 15 November 2023
... in Chennai, Kaleidofin operated in nine states, including Punjab, Delhi, Rajasthan, Gujarat, Maharashtra, Karnataka, Tamil Nadu, Bihar and Uttar Pradesh. It was looking to expand in eastern states such as Odisha in the future. 2 Indian Startups Value Proposition Customer Persona...

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