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Keywords: Customer Reference Point
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Case Studies
Yo Bikes: Pricing of Electric Scooters
Available to Purchase
Case Provider:
Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–7.
Published: 22 May 2013
.... This case is a fictionalized one – the names of firms and managers are not real – even though the case is based on real events. Pricing Price Communication Customer Reference Point Contrast Effects Pricing of Components Large This alternative was a cost comparison...
