...Chitra Singla; Shridhar Sethuram; Sanjay Kumar Jena The case on Moodcafe captures the journey of the start-up and its entrepreneurs from the beginning till the fund-raising stage. The case brings forth critical decisions that each entrepreneur or the team of co-founders have to address during...

... for classroom discussion. They are not designed to present illustrations of either correct or incorrect handling of administrative problems. Effectuation Entrepreneur Growth Small and Medium Enterprise Export Internationalization Exporting Large On the evening of May...