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Keywords: FMCG
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Case Studies
Case Provider:
Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–26.
Published: 01 January 2018
... process of mixing the right quantity of pulp with water, sugar, citric acid and a preservative. The packaging plant in Mumbai proved to be a boon in producing Tetrapak packaged juice with minimal outside help. Entrepreneurship Family owned business Stages of Evolution FMCG Food and Drink...
Case Studies
Case Provider:
Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–15.
Published: 19 January 2017
...% Source: Company. Table 2 shows the penetration of major edible oils and Table 3 shows the distribution of purchase by type of pack in AP households. Edible Oil Sunflower Oil FMCG Launch Marketing Plan Plan Evaluation Enterpreneurship Sunflower Oil Marketing Medium...
