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Keywords: Heuristics
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Case Studies
Indian Institute of Management Ahmedabad 1–9.
Published: 01 December 2015
...Jacob Joshy; Jayanth R. Varma The case presents a context of irrational pricing in a stock and demonstrates the possible role of investor heuristics operating in the financial markets. The case is ideal in a course on behavioral finance to teach topics like the limits to arbitrage or the influence...

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