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1-3 of 3
Keywords: Home Page Design
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Case Studies
MakeMyTrip: 2013(B): Research Design for Redesigning the Home Page
Available to Purchase
Case Provider:
Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–16.
Published: 13 October 2017
... comprised of the CBO, Analytics Head, User Experience (UX) Head, Product Head and the Tech Head (CTO). The second meeting was called to discuss and finalise the options of the Home Page design to be tested, the criteria to be used for choosing the best option, and the testing methodology. Exhibit 1 MMT...
Case Studies
MakeMyTrip: 2013(A): Problem Definition for Redesigning the Home Page
Available to Purchase
Case Provider:
Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–14.
Published: 13 October 2017
... to present illustrations of either correct or incorrect handling of administrative problems. Home Page Design Marketing Marketing Assessment Travel and Tourism Medium Dilip has always been a very passionate and expressive member of the team. He fondly recollected how his...
Case Studies
MakeMyTrip: 2013(C): Redesigning the Home Page
Available to Purchase
Case Provider:
Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–19.
Published: 13 October 2017
... or incorrect handling of administrative problems. Home Page Design Marketing Business Research Travel and tourism Medium As SohamAgarwal (CTO) mentioned, the code had evolved over a period of 10 years and was written by over 15engineers. A redesign would provide the opportunity...
