Keywords: Market Entry
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Case Studies
Indian Institute of Management Ahmedabad 1–13.
Published: 17 August 2007
... of entering the soaps and detergents market. They had to decide whether to enter the market or delay the entry. Another option was to abandon the entry plan altogether. The case discusses the dilemma faced by the company on market entry due to the changed market conditions. For several years, P&G...

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