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Keywords: Market Segmentation
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Case Studies
Case Provider:
Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–27.
Published: 08 August 2008
.... The case discusses the dilemma faced by the company on developing the entry strategy. Its top management has to decide on the market segment(s) it should target, and the design of the product. The authors wish to thank Mr. Prashant Panday, currently Chief Executive Officer of Entertainment Network India...
