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Keywords: Market Share
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Case Studies
Case Provider:
Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–6.
Published: 28 August 2013
... making by the participants. The case can be used in modules on competitive strategy, innovation, and economics of strategy. Market Share Innovation Competition Retaliation Patent Whitening Health and Beauty Large Crest, a brand of toothpaste with fluoride...
