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Keywords: Marketing Mix
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Case Studies
Mahindra Trucks & Bus Division: Building a Marketing Plan
Available to Purchase
Case Provider:
Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–39.
Published: 05 July 2019
... of an innovative trucking solution to a customer base that appeared to have a bias towards long standing incumbents, Tata Motors and Ashok Leyland. Ironically, the new CEO of MTBD was an ex-Tata Motors employee himself as were some members of his team. Marketing Plan Marketing Mix Branding and Positioning...
