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Keywords: Marketing Plan
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Case Studies
Mahindra Trucks & Bus Division: Building a Marketing Plan
Available to Purchase
Case Provider:
Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad 1–39.
Published: 05 July 2019
... to go through the steps involved in evaluating and developing and creating a marketing plan for MTBD to increase its market share from the 4% in 2018 to an intended 8% in 2022. The assistance of Varuna Sharma and Tara Tiwari is gratefully acknowledged. 16 10 2020 © 2019 by the Indian...
